How to win more business through great content
Smart and compelling content can give you that edge by demonstrating that you understand and can solve the challenges faced by your clients in this new era - and genuinely make a difference.
But too many agencies are limiting their potential by not understanding how to create great content. And worse, are pushing out quantity over quality, which damages reputation and jeapordises leads.
In this session, we’ll look at the role of different types of content in engaging prospects, clients and other audiences, the common mistakes made, how to stand apart and how to approach planning when it comes to channels, audiences, formats and delivery.
On Tuesday 8 June 2021 at 10am, we'll share perspectives on what makes great content and provide some practical know-how on what you need to think (or rethink) when it comes to your thought leadership, client stories and more.
This event is aimed at agency founders, senior leaders and all those responsible for building agency value by winning new clients and developing existing client relationships. Get in touch to book your place.
Speakers to include:
We will be hearing from Tonic Partner Kerry O’Connor who has spent her career working for top international brand and marketing agencies, delivering inspiring and successful content and marketing communications adding to the growth of many creative organisations. Alongside her will be Jill Marshall, previously MD of Bloom. Jill has worked in the design industry for over 30 years and has a track record in growing and managing successful, profitable businesses through her instinctive approach to developing strong and lasting client relationships.