Tonic logo


We want people to succeed and feel good about it. It’s as simple as that.

There are four key areas that are critical to the success of any creative-minded business and we’re with you in any or all of these. Even those messy financial and legal issues aren’t beyond us.

You’re probably not a massive multinational with the luxury of untold resources, so we’re sure these will be of interest.

We’ll guide your own work, mentor or train your people or we’ll just get the work done for you.

You decide.

Ambition & strategy

Clear ambition drives a business forward. But without the required care it is often lost in the day-to-day pressures. Meaning that the desired reputation, growth or value is rarely achieved. For many, these things are there for the taking. We’re here to clarify your own view of success - and failure. And then to set a plan, engage your team and get you to exactly where you want to be.

  • Clarity on your direction
  • Confidence in your strategy
  • A road map for action
  • Simplified priorities
  • Certainty about your future

Performance & Profitability

It's a complete myth that a top creative or client focused business can't be commercially successful. Ok, it’s not easy, but with the right nous, your business performance can be improved in all areas. Productivity, pricing, margins, profitability and cash flow are all in scope. We’ll analyse and improve how your business works, where it works and who it works with.

  • Enhanced business understanding
  • Clear, incisive KPIs
  • Practical improvement plans
  • Optimum business performance
  • Stress-free management

Culture & leadership

Company culture can make or break a business because employee happiness and company success are inextricably linked. And though few leaders would disagree, it’s not so easy to prioritise when your focus is on winning and working the business. We’ll help you gain the right perspective and prioritise action in order to build a positive and high-performing culture.

  • Strong and aligned leadership
  • Motivated teams
  • Effective recruitment and retention strategies
  • Healthier and happier employees
  • More productive and flexible workplace

Positioning & profile

Choice. Everyone has it. And this is especially so with clients and they’re never afraid to use it. So how do you stay visible and maintain growth? Work with us and we’ll assess, plan and implement changes that will narrow client choices in your favour. We'll sharpen your positioning, clarify your offering and help you attract and develop the most worthwhile clients.

  • Sharper positioning
  • Clear and compelling offerings
  • Quicker and better wins
  • Deeper and more rewarding client relationships


First of all, we’ll get straight to the heart of things and work out exactly what we want to achieve together. We’ll find out what is possible then define the work required and the costs. You’ll meet our chosen specialists and we’ll simply get on with it.

We’re straightforward and easy to work with. There are no grand theories or predetermined work models. No unnecessary formalities or distractions. Just a pragmatic focus on working rapidly and delivering results everyone will be proud of.


Get in touch for a free consultation.

We’ll show you a fresh perspective and share some great ideas for your business.