Insight

Latest

Are you gambling with your future value?

To optimise value in the next era it means no half measures and leaving nothing much to chance.

Latest

Do you have commitment issues?

What has the power to make or break a relationship when it comes to agencies and their clients? It’s all a question of commitment.  

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Why it can pay to be less flexible

A new cultural contract is emerging where some aspects of agency life should become less flexible and even non-negotiable. Are you clear on the demands of a new era of work?

Planning your future success

Although planning the future of your business is harder than usual, doing so now is more important than ever before. Make sure you build confidence in your route forward in spite of the current uncertainty.…

MASTERING CONNECTED WORKING

Are you stuck in a holding pattern when it comes to how and where your agency works? Take control of your workplace strategy and give your people the confidence to move forward.…

ESSENTIALS TOOLKIT: WINNING MORE NEW BUSINESS

As confidence starts to pick up, it’s vital that you re-consider your approach to new business and recognise the changing expectations of clients.…

ESSENTIALS TOOLKIT: GETTING MORE FROM YOUR CLIENTS

Whether you’ve been keeping afloat or flourishing during the past few months, your relationships with existing clients will have played a key role.…

ESSENTIALS TOOLKIT: ENERGISING YOUR CULTURE

When it comes to working life it isn’t just a question of getting back to normal, whatever that might be now. It’s a question of culture.…

ESSENTIALS TOOLKIT: STREAMLINING YOUR STRUCTURE AND ROLES

As revenue opportunities start to reappear and staff come back from furlough, you’ll be faced with big decisions on your structure and roles.…

COVID ESSENTIALS EDITION 4

Here we challenge you on your strategy for winning in the future, about raising your game as a leader and the role of values in uniting your business.…

COVID ESSENTIALS EDITION 3

Leadership, roles and content are all key issues for agencies. Here's our latest guidance so you stay on the front foot.…

COVID ESSENTIALS EDITION 2

Our perspectives on business development, not wasting this opportunity and it being a time to learn. All to prompt you to take action.…

COVID ESSENTIALS EDITION 1

Latest guidance on the most important issues, covering prioritisation and agility, remote working, business tracking and client relationships.…

Guest speaker on Gasp! Call to Action

Tonic Partner, Kerry O'Connor gives her view on agency life (amongst other things) as part of Gasp!'s Call to Action podcast series.…

Getting culture-fit in 2020

More employees than ever are suffering at the hands of a negative culture. This is bad for business and bad for our collective health.…

Making your business more profitable

As budgets get tighter and competition becomes more intense, profitability is a challenge for almost all agencies and service businesses.…

The art of creating value

Whatever the overall ambition of your business, you’re likely to have ‘growth’ and 'value' on your agenda. But how clear are your plans, how good is…

Growth - why is it so hard?

Whenever we ask leaders of creative businesses about their future plans, they almost always talk about growth. Whether it's about their revenue…

Does your business development have the edge it needs?

Whatever creative sector you’re in you’ll be feeling the strain. Profit margins are down, clients are demanding more for less and there’s…

Global expansion - make or break?

There is more talk than ever before about ‘international’ within the creative community. But let’s be clear – although we all join in, much of this…

Long-term client relationships – the key to success

Everyone talks about wanting business growth but in a world where revenue is rarely guaranteed and winning new clients is harder than ever,...…

ALIGNING MARKETING AND NEW BUSINESS – WHY IS IT SO DIFFICULT?

Having a strong reputation and winning new work is the backbone of any business, and it’s no different for creative agencies. But winning new…

The difference between winners and losers

Why do certain businesses end up being more successful than others? The sources aren’t always the obvious ones. And it’s not effort or luck.…

THE PROFITABILITY CHALLENGE

If you do good work for good clients, isn’t it reasonable to expect to be profitable? Businesses expect to be profitable as a matter of course, but…

Is your leadership inspiring or destroying?

Most businesses have leadership and management challenges, but in the creative world these are particularly complex. Everyone is experiencing…

Have you got engine failure?

As a leader you’ll want your business to be efficient and to grow, even if you don’t know how. You might suspect there are opportunities for…

Is your workplace working for you?

A positive and inspiring environment is more important for creating high performance in creative businesses than in most other industries…

Profile and content for growth - are you missing out?

Everyone talks about wanting growth, but it’s difficult to achieve and there are lots of different ways to get there. Winning new clients is tougher than…

What’s holding you back?

Almost all creative businesses feel that they could be doing better in some way or other. Growing faster, delivering better work, attracting different…

Why aren’t you winning more business?

Winning new clients and projects is the lifeblood of any creative business. But if it’s so important, why is it so poorly understood and why does it…

Why don’t people know about you?

All businesses would like to improve their visibility and reputation, driving new business and extending their license to operate…